Except-House market, the number of the month October 2009 Hamburg, October 2009 the German hotel and catering industry presses against the crisis: three-fourths of restaurants and hotels advertise with special promotions and discounts, to attract more guests. About 41 percent of guest farms give groups special conditions. More than a third of the professional host offers corporate clients preferential terms. However, only about a quarter of enterprises prefer limited discounts (E.g. lump sum discount of 10%). Admitted consumption vouchers, “2 for 1” actions are used in only 19 percent of guest farms.
And discount offers are even less popular: just 14 percent of restaurants and hotels drastically reduce the price for selected offers for example by 25 percent. As a general rule in the German hotel and catering industry: discount Yes, but limited. Because nothing is more difficult, so the tenor among the decision-makers, than the price again later to lift. (Source: CHD expert (Germany) – September 2009 industry survey) More interesting figures on the non-domestic market: September 2009: Over 50% of the wine offerings on German menus come from domestic August 2009: number of hotels in Germany grows 2.6% July 2009: 14,67 billion euro for catering in Germany June 2009: Europe comparison – Germany has 44.812 most establishments may 2009: 35 new top hotels in Romania, Bulgaria and Turkey April 2009: F & B sales in Italy hotels with 8.0 billion euros, the highest among the “Europe big 5” March 2009: 26 billion euro catering sales in the German-speaking world February 2009-11.5 billion euros for operating catering in Germany/France/UK-January 2009-1.5 trillion euro world sales in non-House markets read more data see: zahl_des_monats.php press release for download: docs.google.com/Doc… About CHD expert (Germany) GmbH: the divisions range from market research about direct marketing and data management. The company’s philosophy is available under the heading?Know and do.
In 1997, the company became Marktplatz Hotel GmbH founded and GmbH international as CHD expert is today (Germany) working with partners in all economically important countries of Europe as well as United States, Canada and Asia. CHD expert is one of the preferred partners of the Hotel Association (IHA) Germany. The customer base includes companies in the areas of food & beverages, equipment and media.