How To Sell On EBay: Using Store Policies To Cement Its Credibility

By | October 5, 2016

In their quest to build credibility as an eBay seller, few things are more important than creating and following consistent store policy. If you do, provide their customers with an attractive shopping environment, where they feel safe making any transaction. Every time I create store policies – whether for an Ebay business or an Internet business – I use a standard: I promise what you can reasonably offer. And I deliver more than promises as often as possible. If we reasonably can provide all ship two days after payment, I promise. But if I have the opportunity to send some items within a day, take the opportunity to overdeliver.

Not only is this a more ethical – or overdelivering delivery on all promises – but also a practical business strategy for the long term. The development of customer relationships is the best way to get repeat sales, testimonials, and positive feedback – the three pillars that support your business and increase your cash flow. You should extend this principle to other policies. Create a return policy that determines when and why it will accept a return. Once again, you have to give customers of certain collateral, but at the same time, I will not promise what can not reasonably give. For example, you can stipulate that only accept returns if the item is broken.

You may also want to add that you can only accept returns within 14 days of delivery. In addition to a shipping and return policy, you must create a quality assurance statement. When used to sell jewelry on Ebay, I promised my clients that were solid metals, jewels were real, and everything was sealed. It was relatively easy for me to prove this because all my jewelry came with appraisals certified gemologist, however, if you're not selling something that can lend credibility in a similar way, you will have to win in the form of testimonials and positive comments. . . . This is precisely why it is so important for eBay sellers to create and follow store policies. This not only lends credibility and then encourage visitors to the offer, but also prevent customers from unfair complaints against you. In addition, when overdeliver, your customers know – and will be verified with reviews and testimonials. Written by Isaiah Hull, author of "How to Profit on eBay in Seven Days without spending a penny." For a limited time you can get a pre-publication copy of his book in a quarter of the price after publication!