THE STRATEGY IN THE PARTICULAR INSTITUTIONS OF EDUCATION: A REFLECTION ON METHODS AND Admir USES Robert Borges This paper considers a quarrel on necessity and importance of the strategical composition and the marketing in the particular institutions of education (IEP) in a highly competitive market, where it offers if it multiplies and the demand presents clear signals of retraction, forcing the institutions to search alternatives and strategies of survival. Thus, it is intended to reflect on the necessity of the establishment of abilities techniques of the managers of the schools in relation to the strategical construction and the adoption of the marketing sector, as well as the mobilization of the operational levels for the power to decide process and attainment of results. 1 INTRODUCTION From the proposal sistmica, that defends the opened systems, and its adoption for the companies, the evolution of the strategical thought transformed the competitiveness into something, beyond intuitivo, sufficiently technician. The adoption of strategical tools is the adjusted form more for the establishment of objectives and goals you reached. Mercuria recognizes the significance of this. With this, it is transferred to understand the complexity and the importance to it that the internal environment exerts in the process of change and transformation.
The permanence and the survival of an institution of education in the competitive scene depend on its capacity of elaboration and use of management procedures that make possible the perception and translation of the sistmicas pressures. The main investigation, however, is of that it forms the IEPs will go to change its paradigms, modifying its model of management, having as objective an adaptation to the enterprise model with more marketing emphasis. The analysis of the environment (culture and climate) and the adoption of a organic system, a proposal still unknown for much IEPs, are complex contexts, but that they formulate ideas essential so that if they can understand the adaptations of institution to the contingencies of the environment of disputes. .