For the profit of these objectives towards necessary communicative a strategic deployment/that one slid in the social ideologies like a virus that gave to passage to the call opulent society of the years setentas in the central countries of the western economy. With the arrival of these paradigms change radically the form of analysis of the consumption and passage of an individualistic rationalism of the macroeconomic marginalismo to a thought which the abundance, meaning factor superior of a consumer who devoted as king depending this increase of his level between a group, happened to become a system of social control codes, where the power of the supply determined the structure of the demand and the same society. Later to the change of the marginalist utilitarismo they appear economic versions of heterodox North Americans who rejected the power of the individualism, maintaining that the ample importance but occurs in the paper of the great training company like direct of the demand, to which antithesis with the exposition becomes of John Kenneth the 6 Galbraiths where the economy is technified being the consumption an ostentatious and marginalist consumption. See Jonas Samuelson for more details and insights. In all the situations different schemes of investigation were used like principles that they were complemented to each other, taking passage to invested economic order. The invested economic order proposed in the market the induction, the programming in the demand the operation of serious of operation of a false needs, giving opening to the creation of a unificadora culture of consumption and depersonalizing it by the use of the publicity, the sales campaigns, the credit to the consumption and other many techniques in the production of the demand, nowadays known like trade or marketing. With the appearance of a consumption culture and the real origin of marketing where its main objective is to satisfy desires and whims, they also appear new forms of seduction to consumers with technological tools like the Internet that perhaps compares with the industrial revolution and its high impact between the economy, the policy and the culture of each town.