You want to begin starting with the marketing for your business through the use of facebook, we recommend that you read the following marketing study that explains the reasons why you should not use facebook as a marketing tool. When you see the astronomical number of online users who have facebook, quickly think that it is a good place to begin an advertising campaign for your business or site, but a recent study showed that the value of Facebook as a platform for advertising online is under 25% of the industry average. Taking into account which is the nature of this social network, it is not surprising that Facebook has yields as low as online advertising platform, Facebook has features and functions that have very little relation with other successful advertising models that have been created, if Facebook wants to have success with its project of advertising will have to reinvent and refine their methodologies. Under performance of the advertising Online Facebook data collected show that the online platform of advertising from facebook valued under 25% of the average of the network. Their CPM are very low. It has shown in a recent analysis that basically Facebook and Myspace social networks in the last year have shown a CPM of just 56 cents compared to the 2.43 dollars of internet in general, being more clear the study shows that given the number of users of Facebook and Myspace the CPM should be much closer high 2.99 per 1000 impressions, social networks decreased CPM nearly 18% from the last year.
The surprising thing about this is to observe the huge volume of pages views, and with such a low percentage of conversion of this shows that social networks are a place to interact and share and not to consume. Online advertising outside Facebook context despite having such astronomical volume of users, fails to obtain the results desired with its online advertising platform, then Facebook should change its approach to site made for users who want to interact with your friends or people to an approach more consumerist. Reinventing the way of showing the advertising Online in Facebook when entering for the first time to facebook you realize immediately that the space has been made to interact and share socially, in fact there are tools and widgets to make much more easy this task, and you start to enjoy chatting with your friends, share videos, photos and suddenly you wake up look and you see an ad that says in a corner buy me!, do not believe that any user will head to click the ad, then what to do Facebook is redesigning platform way that advertising is not isolated from the user and that is not annoying!!, and be able to achieve your interest without straying from your interest in socializing on Facebook. Try to deliver the message of advertising within the experience of socializing the user of the social network. In short Facebook you should begin to change the structure of your website, try to take it to a model type more consumerist without spoiling the habits of sharing and socializing of the users of these social networks, if Facebook not revitalizes its online advertising platform, in a short time were to become the next Myspace. aportes-Diarios – in advertising is a portal that provides daily with the latest news, articles and documents to achieve a enrichment of knowledge of advertising within the website