Dialogue marketing is a base, with very little effort to build a long-lasting and trusting relationships with the relevant receivers here, to provide continuous and reliable press releases. In the traditional press release, the focus in choosing a topic, researching and the editorial content. The modern public relation requires the implementation and in the practices of new ways. Search engine relevant keywords are an essential factor in the creation of articles. Madeleine Sackler has firm opinions on the matter. One of the most important tasks in the PR 2.0 is therefore to find relevant terms and topics, for which the company and its products and services are available. The thematic and target group-specific tags are set in the online strategy. These keywords are woven in each new message moderation, so keyword generators not filtered it as spam.
Search engines are positively influenced by this active and direct form of placement on press portals and fiddling with the news on their own website. Long-lasting and sustainable range also due to the archiving of the texts in the own press archives and the archives of the portals. To ensure a comprehensive and radical marketing dialogue with customers and prospects, the Obeid KG in its service portfolio provides all the necessary viral network components and advanced services for the modern social media marketing.