And here, at an early stage, most entrepreneurs make a fairly common mistake. They evaluate their budget and under it looking for some room. This is plainly wrong. When you select a location to keep in mind a large number of factors, if you do not take into account at least one of them, this will lead to changes in business models operation of Internet cafes. Must have sufficient knowledge of their customers, their habits, the average age, wealth, where they learn, where they live, their movement through the city, how they spend their leisure time. Make a map, which will contain: sleeping areas, high schools, clubs, cinemas, hotels, metro stations of Moscow. It overlay the routes of movement of citizens, and their points of intersection will be "golden sites".
Add to that his visual sensations. Travel the city, see what kind of people live and work in the area, who are sitting on benches in parks. Those places that seemed interesting to you, please visit the morning and afternoon and evening, in good and bad weather, weekends and weekdays. Of all This idea emerged about the optimal location. At one time Cafemax gone along this path, and the search bore fruit. We started from an ideal location, which would open an Internet cafe, and then, based on our business model, build a plan for further action. Choosing a location may take much longer time than the construction. For example, since the beginning of repair before the opening of Internet centers Cafemax passes all about three months, and the choice of location may take a year.
Ten years ago, yet no one thought about the development of Internet commerce. Creating online stores, Internet sales were less than that of the realm of fantasy. Access to the Internet was mostly in affluent parts of the population, the Internet Literacy was poorly developed, all of these conditions do not allow the successful development of Internet commerce. Upon request, Yandex (now going to write about Yandex only with a capital of the company is preparing a separate article) business Online you get to the sites of scams that offer you are not completely bad earnings from thousands of euros per month, and then, if you were led to their entreaties, throw you at first so to speak earnings, when you need to pay the bill, if I'm at the post office received a letter with the text – please do not delete this email, all with such people is clear. What is the Internet business. So, start an internet business from scratch. What do we have? We need to start the resources. Remember economy, what are the resources – capital, human resources, natural resource and the latest on who is paying attention – it's an entrepreneur.
For a quick and successful start of business on the Internet we need from these resources, only three – human, capital and entrepreneur. Starting a business on the internet and putting your own or borrowed capital, you automatically become an entrepreneur. Which is better to invest capital, of course borrowed in all parameters of business equity is more expensive debt, because we hold the money supply by a business that should beat, bringing a higher percentage than the mortgage payments, or business is not attractive, and equity and so cool in business, and pull equity out of their business is more expensive, but sometimes much harder to pull out of their business capital.
Y this phenomenon is a simple explanation: the pace of life in cities is accelerating, and with it grows and the number of different payments. Consumers choose convenience. Indeed, why specifically go to a salon or communication Savings and stand in line when you can literally pay for services on the move – on their way to work or shopping in the local supermarket! As for the possibility to earn receiving payments from the population, there are two main options: organization's own "point" or joining the ranks of sub-dealers in the country of payment systems. In the latter case can only purchase POS-terminals and start reselling services payment system with which you entered into an agreement. In this sense, the most profitable – to act as a wholesaler, paying sub-agent – retail locations – part of the commission, but not communicating directly with the actual payment processing. "It's much easier and more profitable than to put "pandora", – said Kirill Kazantsev, referring to the machines to accept payments.
– In general, the undoubted merit of the business to receive payments – simplicity and transparency of its organization. Say, in Kazan payments through POS-terminals are easy to carry out the grandmother-sellers on newsstands. At each corner How does a business scheme? It's simple. Entrepreneur enters into a contract with one of payment systems – E-port, e-pay, Suntel, Empay, bureaucrat" – and is entitled to receive payments, according to the agreed commission. Of course, should first carefully study the conditions under which work various payment networks.