Therefore the sensitization how much to the vulnerabilities of these organizations, whose purpose is of assisting the survival and intensification of the same ones, one becomes necessary with bigger possible brevity, having in sight that today one of the biggest concerns of the managers of these companies, who suffer in the confrontation of operational or strategical problems, result of the difficulties related to the inadequao, as much in the use, how much in the choice of the tools and the available resources to reach the differentials longed for the administrators of the type of company in question, in the search of the objectives and established goals. 3.0 AS ENXERGAR THE FAMILIAR COMPANY CONCEPTUAL THEORETICAL REFLECTIONS. The familiar companies are a predominant reality not only in Brazil, but in everybody. These enterprise structures very exert a significant relevance in our economy, as much in what it refers to the financial aspects as social. The familiar companies are the bases of sustentation of the economy, therefore all are born, grow and the ones that get success, if perpetuate from the applicability of an idea of some member of a family who, glimpsing a chance, initiated its proper enterprise. Familiar company is all that one that is on to a family during at least two generations. This, if this linking results in a reciprocal influence, as much in the general politics of the enterprise, as in the interests and objectives of the family, even so are two distinct institutions (company and family), must search to balance its goals and objectives.
We can appraise family as: A structuralized partner-affective system, that is, is a set of people structuralized in differentiated papers, linked for affective bows. It is consequencia cause and of love, affection, the desire of living together, sharing the life, to procreate and to project themselves in the world.