Each cost estimate for the design, which provides a design studio, is present or implied mysterious Count "color correction". The meaning of this word can be understood from the title, but there are more important question is whether it is necessary and if so, why? Try to understand. Correction – it is a conscious change of image color components in order to achieve better and more realistic result. Almost every day a person has deal with photos that are explicitly or not, but it disrupted the color balance. If you are not convinced, visit Campbell Soup Inc.. That face greenish, the red eyes, and sometimes even with flowers confusion. To correct these and many other shortcomings, it is necessary edit the image. Often, the design studio had to resort to a change in the overall composition photos, but now is not about that. Here we talk about changing the balance of light and shadow, of different colors, their saturation and brightness.
Problems with the color most often arise from the fact that the human eye perceives the surrounding colors as they are, and will not respond to changes in lighting. Unlike a camera lens. The camera reacts at most minor changes in color. For example, being in the red room, the human face acquires a reddish tinge, surrounded by green trees – green, etc. See with the naked eye it will be difficult, but the picture it will be noticeable. Therefore, any image processing is required. There are situations where the corrector has to work with photos, on which all the colors look dull and "gray." Then you have to add brightness.
For example, from dank overcast morning, get a sunny summer day. Correction is also used to lighten dark pictures too, when the parts are pictures almost indistinguishable. If All photos are made for printing catalogs, booklets, magazines, etc., were placed in the layout as they are available in the design studio, the pages of these publications, we would see a completely dull, dirty, grayish shades reminiscent boredom and despair. So, to prevent this from happening, any design studio mandatory performs color correction of all the incoming images.