The solutions protect equipped with the latest version of the heuristic detection method developed by BitDefender B-HAVE”now more reliably against all malware threats. At the same time, the company has introduced a new licensing model for the three product lines, enabling the retail partners even more targeted to respond to the current needs of the SME market. The security suites based on the trend-setting B-HAVE technology of the latest generation. This is a heuristic detection techniques, which comes as additional component in addition to the comprehensive detection methods, such as, for example, signatures, within the solutions used.
So are the security programs of BitDefender able, even so-called zero Day threats’ (new or previously unknown pests) to combat effectively. Current example of this are the various offshoots of the Conficker worm”, all product series from BitDefender recognize and eliminate. Complemented by special procedures such as the emulation of Visual Basic environments the BitDefender technology differs significantly from competitor products. Also, BitDefender has 2009 revised its licensing model for the product lines of antivirus 2009, Internet Security 2009, and total security. All security suites can now be purchased 1 -, 3 -, or 5-seat license.
With this licensing model is”the retailers able to offer effective protection at attractive prices in particular small businesses, explains Lothar Symanofsky, head of sales and marketing at BitDefender GmbH. At the same time, BitDefender has further expanded its successful partner program. In addition to the already regular product training and sales training, the company offers its Sales partners for more support in the form of road shows, POS-marketing, workshops and lead generation measures. With our affiliate program, we offer genuine added value our resellers. Furthermore, it is our declared goal to strengthen the channel by margin loyalty, advice and support, jobs in the SME sector, as well as subsequent business from license extensions and to promote”Symanofsky explains. BitDefender provides confirmed in these points, because since the relaunch of the partner program the retail base could be expanded exorbitantly. About BitDefender BitDefender is software developer, one of the industry’s fastest and most efficient product lines internationally certified security software. Since the founding of the company in 2001, BitDefender has set new standards in the field of proactive protection against threats from the Internet. Every day, BitDefender protects tens of millions of private and business customers around the world and gives them a good feeling that your digital life is safe. BitDefender sells its security solutions in more than 100 countries through a global VAD and reseller network. More detailed information about BitDefender and BitDefender products are available in the press centre online.