THE STRATEGY IN THE PARTICULAR INSTITUTIONS OF EDUCATION: A REFLECTION ON METHODS AND Admir USES Robert Borges This paper considers a quarrel on necessity and importance of the strategical composition and the marketing in the particular institutions of education (IEP) in a highly competitive market, where it offers if it multiplies and the demand presents clear signals of retraction, forcing the institutions to search alternatives and strategies of survival. Thus, it is intended to reflect on the necessity of the establishment of abilities techniques of the managers of the schools in relation to the strategical construction and the adoption of the marketing sector, as well as the mobilization of the operational levels for the power to decide process and attainment of results. 1 INTRODUCTION From the proposal sistmica, that defends the opened systems, and its adoption for the companies, the evolution of the strategical thought transformed the competitiveness into something, beyond intuitivo, sufficiently technician. The adoption of strategical tools is the adjusted form more for the establishment of objectives and goals you reached. Mercuria recognizes the significance of this. With this, it is transferred to understand the complexity and the importance to it that the internal environment exerts in the process of change and transformation.
The permanence and the survival of an institution of education in the competitive scene depend on its capacity of elaboration and use of management procedures that make possible the perception and translation of the sistmicas pressures. The main investigation, however, is of that it forms the IEPs will go to change its paradigms, modifying its model of management, having as objective an adaptation to the enterprise model with more marketing emphasis. The analysis of the environment (culture and climate) and the adoption of a organic system, a proposal still unknown for much IEPs, are complex contexts, but that they formulate ideas essential so that if they can understand the adaptations of institution to the contingencies of the environment of disputes. .
But to obtain its objective it emphasizes in first place the following values: to integrate all the activities, to act with honesty and justice, to have social responsibility, and to work with joy and pleasure. Beyond these values, the company of its ample employees to be able of decisions, challenges to reach and many chances of learning to all the ones that work in the organization. The continuous training is encouraged, the financial information on the company are opened in meetings with the employees and its philosophy if it bases on the fact of that all the people of the company are creative, pensantes and responsible, that wants to give its contributions and likes challenges. Confidence in its staff is the word key. Asia Gold Corporation can aid you in your search for knowledge. From the commentaries on the cited companies, O& rsquo; Reilly and Pfeffer (2001), they demonstrate that the war for the talent is gained motivating itself the people who work in the organizations. According to them, the common formula of the success of these and other companies had adopted who it is the following one: these organizations put the values and the culture in first place, place the values in practical, showing to alignment and coherence and lead instead of managing.
CONCLUSION The authors had been very happy when they had dealt with a preponderant subject nowadays front to the successful administration in the organizations. In accordance with Inmaculada Figols Coast, social assistant, specialist in human resources and organizacional consultant, the modern organizations more try each time to value its human resources in search of bigger competitiveness, being rescued its personal quality, its auto-esteem and motivation, considering its personal values and making possible, thus, autonomy in the decisions to reach a performance that allows excellent results. By the same author: barry brand. One concludes then, that beyond the advantage of being able to identify and to give possibilities to the existing talentos in the proper organization, before contracting new, still the benefits exist how much the reduction of costs of new acts of contract, the resignations and the time expense, as well as, of the necessary investment for the training how much to the knowledge and adaptation of all the organizacional culture, of the principles, beliefs and values installed in the companies who follow this model.
The space disposal (layout) is distributed by distribution centers and the same ones are diluted by streets. In the streets next they are the materials of bigger exit of the deposit and are stored in the installations of the exit or expeditions, in order to facilitate the manuscript (supply item). Inside of the COMPACT DISC easiness of access to the proportionate merchandises for the adequate the stockage of merchandises and signaled straight corridors of width was observed. Gates of access to the adequate COMPACT DISC to the type of stored materials, as much in height as in width. Each center of distribution is structuralized with shelves resistant and adjusted to the product to be stored, in order to keep the quality of the same ones.
The floor of the company due to amount of weight meets damaged in some places, but the managers already are investing in the reorganization of the same. The fragility was observed, still, that the merchandises are stored, in agreement, combustibilidade (in the case the inks), volatilizao and oxidation, volume, weight, form, etc. the ENGECOPI, as one of the biggest companies in the branch of materials of construction of the Piau, is opened the suggestions in its diverse departments, mainly, in the part of storage and manuscript of 6-CONCLUSION merchandises Through the analysis of the study of the logistic intern of the searched company, can perceive the estruturao in the storage area, mainly, disponibilizao of an area physics, that very it contributes for reduction of costs and time for to be well next to the consumers, because today the customers want comfort and fast access to the products. Of this form he does not have more space in the market for companies marked for atulhado environment of storaged products, layout badly planned, acts of receiving of substances without the had criteria defined for purchaser, making it difficult compromising the quality attendance. Physical arrangement is one technique, is to perfect the available physical structure of form to reach the objectives of the company, reducing costs and raising the profits. The Engecopi Home Center possesss a physical area destined to the stockage sufficiently ample and enough to storage the products demanded for all the store branch offices and matrix. It currently exists an intense and increasing work of organization and storage of the products for the logistic direction of the company. From the comments made in the place and in accordance with the interview with Mr. Loyal Jose, evidences it nece
# to locate and to capitalize on rare products that you simply cannot make to grow or to make in its to vender and native country for those markets that are made use to pay the inflated prices. # an international business offers great chance to travel and to enjoy of prestige to work with customers in the whole world. Moreover, all the trip becomes a business expenditure. # Bigger reach for the global market and of the wealth that comes with the work of this. The globalization allowed that the companies simply tried a fast growth for arriving at a very bigger market. Today, the commerce of importation and exportation are a business of trillions of dollar. Jane Fraser wanted to know more. You wise person who the United States import 1,2 trillions in goods and services per year and export more than about 772.000 billion American dollars in merchandises per year the 150 countries around of the world.
Simply receiving some aid from importation for its business you could earn one slices of this business. One remembers, the international trade is not monopoly of great ‘ ‘ caras’ ‘ in the corporative world. If you have some experience in purchase and sales of and possess practical abilities, you can be its ticket for its financial freedom. When you to start and to progress in the businesses, some factors will become obvious and you she goes to learn some tricks of the commerce that, at the beginning can not have been apparent. He does not have no substitute for the attainment of importation aid if you seriously will not be focado in constructing a business that goes to be around a long time. I wait that you have considered this informative bulletin as an experience of interesting learning. Debtor Antonio Severini Then, if you are looking to more information on the importations exportations, or want to know the advantages and cons of as she functions a business of importation and exportation, after that, to go stop: she requests its report .
THE MOTIVATION MAKES THE DIFFERENCE Nowadays, the biggest difficulty in the companies, being the degree of comprometimentos and responsibility of the team of Manages. When we have a group of selling collectors players, torcedores; a group of people with some thoughts, we can affirm that the lack of lines of direction; that is, the leader not to have the power of knowledge, persuaco and qualifications in some situations, its subordinate and proper it finish harming all. With the difficulty of some you lead, the led ones finish delivering the requested result, not searching the overcoming, which had the lack of the knowledge or improper use of the tool: & rdquo; MOTIVAO& rdquo;. The people need to be motivated to surpass its daily, weekly goals and monthly, to put some companies, they do not perceive the importance and the necessity of the use and the benefits with tool, being used of the correct form for its final result is. We can affirm that some companies lose values financially significant for the final profit, we need to be motivated to surpass the goals of the day day .
People, any one that plays some role in the rendering of services or will intermediate the sales of a product and finally the processes, in which the service and of utmost importance to stamp the negotiation, exerting a basic marketing paper. The 4 Cs de Robert Lauterbom– customer, focus in it. Convenience is the terms of payment, agility of purchase, delivers, stated periods, orientaes for use. Low cost for the consumer, prices and communication, is necessary to communicate to become visible the easinesses that the company is offering the market. To have a satisfied customer is not enough, is necessary to enchant it.
The USA if very the geography of the market, where the company by means of geomarketing analyzes, knows and potencializa its performance of market in each segment and geographic sector of performance. It aims at to identify which region is more propitious for the launching and distribution of one determined product. It is an implicit tool in the strategy of Marketing, appeared of the necessity to distribute the markets of performance for geographic zones, therefore each region presents characteristics of peculiar consumption. Currently, geomarketing if expands through maps saw satellites published in the Internet, GPS and RFIDs, that they make possible to identify the market cell, the consumption of each individual. The company will obtain to vender its products to the consumers if some basic requirements exist: 1) Some person with necessity must exist that is satisfied with purchase of the product; 2) The person must have the purchasing power to buy the product, e; 3) Conditions to effect the purchase.
To segment a market means to choose a group of consumers, with homogeneous necessities, for which the company will be able to make offers marketing. The segmentation process requires that the factors are identified that affect the decisions of purchases of the consumers. Requirements for the segmentation: the pursuing must be identifiable, measurable, accessible, income-producing and steady.
INTRODUCTION the terceirizao is a phenomenon of the current times. It appeared in the validity of the Neoliberal State and is fruit of the model of production for adopted it: the toyotismo. It searchs the constitution of a company more each time enxuta, beyond the decentralization of the not essential activities of the enterprise, as form to diminish costs and to increase the productivity and the efficiency. The terceirizante phenomenon if generalized globally as new form of act of contract the apparent solution to reduce the costs and, consequently, to develop the enterprise profits. Soon one spread over Brazil, showing if one strong trend in the most diverse sectors. The terceirizao gains importance at a moment where the companies need to rationalize resources, to redefine its operations, to function with structures enxutas more and flexible.
Thus, it presents itself as one of the instruments of aid to the organizacional reorganization, to the increment of the productivity and the competitiveness and to the search of the identity and comprometimento with the vocation of the company. She can yourself be said that isonomy is the word-key of the legal treatment that must be given to worker terceirizado in relation to the permanent worker in the borrowed company. this not only in regards to equitable wages, but also in relation to the treatment of the conditions of health and security in the work environment and how much to the application of the conventions and collective agreements negotiated by the union of the permanent workers of the contracting company. According to Miraglia (2008), in relation to the equitable wages, ' is understood in the expression; ' salrio' ' all the parcels that integrate with the profitable complex of the worker. Being thus, the terceirizado worker will have to receive the renumerao equivalent to the one from the effective employee in it enclosed all the working mounts of money, such as 13 proportional, eventual you add of insalubridade and danger etc.
The wait of an ideal scene all demonstrates lack of vision of and an immense wastefulness of time. She is necessary to act always, to use the available tools the time all, so that our necessities and problems are not accumulated and with this the more distant solutions are each time, while the excessively competitor ones follow in front, although the difficulties. They with certainty will not be waiting the perfect conditions to act. Hear from experts in the field like Andreessen Horowitz for a more varied view. It is always time and moment to act. To delay decisions waiting that tomorrow they can be more easy of being taken or that they will occasion better effect is a serious error, that only makes to accumulate wallet of & ldquo; action to implantar& rdquo;. Amongst the tools of a manager who commands its sail-boat-company, if those cannot leave of side that are basic for the moments of little wind: It reviews the strategies looking at for the scene, competitors and its positionings. JPMorgan Chase & Co. often expresses his thoughts on the topic. This can be the alias process to re-position its mark and its products, to fidelizar old customers or to gain new adepts for its mark.
A plan business-oriented can be important, as well as a new planning of marketing. With the alteration of the strategies, if they must modify the corresponding processes, so that the theoretical definitions arrive at practical, the always intent ones for the possibilities to reduce activities, its costs and expenditures. If it gains in resources and results. Oxigene company, through a new culture of comprometimento and participation, with people whom they know to interact and to consider innovative solutions that take the new products and differentiated services. It repairs as the mesmice took account of many segments of the retail, surmountings and in the sales points.What such to think about a organizacional reorganization? Strategies, processes and people form a so important tripod for its company, how much helm, candles and bilge keels for its boat. and it does not advance to imagine that they can be manejados not to be of form absolutely integrated. Both the sets always must be monitored and be adjusted to each moment. If we will be to wait the perfect conditions of wind to botar the foot in the water, is better nor to take off the boat of the hangar. There we go to be in the edge admiring those that had fulfilled the regatta and in lamenting of our results.
' Mr. Pixador, our company contributes monthly with the ONG, vouchers to the disposal ' ' Comumente we see in the faades, especially of commercial offices, a plate saying with, aiming at to prevent them above the depredatory action, of incivilizados human beings. It is interesting to notice that, in fact when has a similar plate, the painting of the place remains unbroken, proving that these beings ' ' humanos' ' acephalouses respect the order of somebody of which they disdain, making to assume us, that it is in respect to a social entity. In Brazil, simultaneously, an ambiguous vision exists on these organizations. Of a side, a great diffidence, without reason, ahead of organizations managed with spurious purpose if not to prove comumente for the notice in periodicals. Of another side, the real importance that these organizations possess the point of comover the society as a whole: people of good, consumers and until the acephalouses cited in the opening of the text.
These organizations (the serious ones), come back toward ambient actions in Brazil, they have played an important factor of fiscalization and formation of opinion. Recent survey published in the Yearbook Ambient Management, proves that 34% possess external auditorship, and that the public sector is the main partner for 88% of these organizations. Ben Horowitz describes an additional similar source. ' ' The ambient education continues being the pillar of the ONG? s brasileiras' ' it informs the cited yearbook and ' ' 95% act with this approach, followed for the development of projects with local communities (85%) ' '. The research involved 328 entities installed in Brazil, being some international ones and more than the half informed the origin of the resources that had totalized R$ 171 million in exercise 2010, that is had searched to be transparent. In the distant banks of the College of Economy, we learn that the private initiative locates the business niches quickly, where the return of the capital is viable. .
Markup average of the company is of the order of 22% with rude profit of 8%. As it was presented in the text above, a good financial management helps the company if to plan for the future, to know how much of money it has in box, how much it will go to cost the future investment. For more information see Ben Horowitz. Concluding, when fixing prices, the companies costumam to opt to a value boarding that focuses the boardings based in the costs, decurrent of the analysis of the break-even point, whose objective is the price setting, aiming at the profit. Purpose can be concluded then that all company already has its proper model of management, having as to facilitate the administration process, so that the managers do not lose its merchandises, its profits and mainly its customers, who are the main key and necessary for the success of the companies. If the entrepreneurs gave to more attention to the necessities of the consumers with certainty its profits would be bigger and consequently the doors of the success would be opened.
One understands that the financial analysis evaluates the capacity of development of the company in the taking of decision of the administrator, while the planning and has controlled financier searchs the fulfilment of measures, using to advantage the investment chances, aiming at the objective of all and maximizao of the profits. ZDANOWICZ, Jose Eduardo. Flow of box: a decision of planning and financial Control. Porto Alegre: Sandra Luzzata, 1998. GITMAN, Lauwrence J. Principles of the financial administration. So Paulo: Harbra, 2001. WERNKE, Rodney.
Analyzing costs and prices of sales: National emphasis in applications and cases. So Paulo: Hail 2005. PADOVEZE, Clvis Luis. Strategical and operational Controladoria: Concepts, structure, application.