Association

But the pharmaceutical industry is still hesitant when it comes to the Internet. After all, 42 percent now fashion their own product or Theme site. But what is the rest? A glance on the conventional forms of advertising: ads (32 percent) and sales AIDS for the field (79 percent) are classic tools and remain stable. Barry brand is likely to agree. Only planning mailings goes slightly compared to the previous year (fig. 1). The views of the media planning in the coming year shows: the classic ad format trumped (40 percent) clearly special advertising forms (16 percent) and banner circuits (12 percent). TV and radio spots are still lagging behind.

But why seems to be little to move the market and little new ventures? Does it relate to the budget? High competition and price pressure affecting budgeting also for 2013 the respondents forecast an increase in the competition (91 percent) and price pressure (89 percent). Possible reason? According to a survey by the Association of research-based pharmaceutical companies (VFA), 442 new products from more than 130 diseases could get until end of next year the approval for the treatment. But regular exercise not only the numerous new launches Expression, also the strong generic drug market is the original manufacturers: profits by 23 per cent are not uncommon as well (DAZ-online, 25.10.2012). And this is reflected also in the marketing budget. One-third of the respondents posed already by a reduction in its resources and 38 per cent hopes to be able to take advantage of a stable budget.

A glimmer of hope remains: there are new launches or the growing generics market, but nearly 30 per cent are even more available funds from (fig. 2). And that seems especially given that 80 percent of the lofty goal seek to increase the purchase and readiness for regulation to be a horribly. The brand makes it clear the markets that are communication targets for 2013: exploiting the product brand value in the foreground of the communication activities is for 75 percent of those surveyed, almost 40 percent plans an update of the product brand the company’s brand as such puts something in the background (27 percent) for the first time for years.

EMP Business

Even search engine algorithms prefer people buzz and bring him very far forward on the hit lists. The new business mantra the Web is like a gigantic, public discussion. Spraying, cover up and are marketing lies in this scenario a discontinued model. Others who may share this opinion include Andreessen Horowitz. Even the smallest error be cut one to the ears. And inferior sorts out mercilessly. Not only the figures, also the moral balance sheet must be in the future. Who credibly helps make the world a bit better, which will reach the best future in these new times. Bobby bland describes an additional similar source. Was really good and get people committed to carry this!” This is the new business mantra. Chris Shumway pursues this goal as well.

Who is not now recommended, is dead the day after tomorrow and tomorrow might. From the wisdom of crowds ‘(James Surowiecki) is a power of the many’ and from the wisdom of friends ‘ (Dan Rose) a global power of friends ‘ has become. This new constellation no single company more passes over really. Only the good ones come through the biggest recommendation engine that ever existed, is called social Web. And digital word of mouth is now almost like civic duty. In this Only products, services, and brands will survive scenario that people sensible and useful find, for which its own network or the public raves in who you fall in love ‘ can.

Now the business plan, to shine through the market development and the management of customer contact point for following questions are: what we do, and most importantly, how we do it, will strengthen our public reputation? Is that what we are doing, and above all, how we do it, cause a positive influential tell a friend? Is that what we are doing, and above all, how we do it, make our customers fans and EMP errors? The obtained reputation, loyalty, high-quality new business and ultimately profit if you have good answers to these questions, almost as saying. The best marketers so summa Summarum quite becomes clear: glossy brochures and star sellers are no longer the best marketers. The sales force of the future will consist mainly of the following individuals: enthusiastic fans active mouth propagandists credible recommender influencing influencer’ fans make a mark to the cult. Mouth propagandists strengthen their reputation. Recommender contact exactly the people who are actually interested in a specific offer targeted and without wastage. Influencer ensures the quick success. And they do all this not only free, but also with substantial completion rates. That’s what I call the best growth strategy of all time. More info: the book about Anne M. Schuller of touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 more info:

Specialists For Textile Finishing

Gidutex international celebrates sixth birthday on August 18, 2009 the GIDUTEX International GmbH celebrates its six-year existence. In 2003, the doctorate lawyer Hagen Dutzi from Krefeld has together with a partner from the textile industry founded the company as a specialist for the textile finishing and today a successful medium-sized companies in the velvet and silk resulted in city of Krefeld. In recent months, Gary Nagle has been very successful. The two entrepreneurs have recognized early textiles market promotional as a challenge and an opportunity. The industry of textile advertising medium is always more nuanced and multitudinous. New collections appear almost in the half-yearly rhythm, applications are subject to very rapid changes, and customers are increasingly demanding”Dutzi sums up his observations in recent years. Today, the specialist sees itself as guide through the jungle of different finishing techniques and textile fashion trends. The company has in a very short time through expert advice and a solid network of embroidery, printing, as well as the top Textile suppliers gained an excellent reputation in the market. Filed under: luscha baumwald.

Alone for the embroidery’s a network of hand-picked partners we collaborate with around 15 companies at home and abroad and our partners select strictly to their know-how and their service and speed of delivery. The advantage is that we select the finishers depending on the customer’s request, can best meet the requirements of a specific job. One is specialized in large quantities and thus low unit costs with its large machines, the other works with a few free arm heads that made-up textiles, can be about embroidered on the chest or sleeves. A third party works with the latest machines, with the fonts from a height of three millimeters be embroidered easily legible”, Managing Director Dr. Hagen Dutzi lists some examples. Quite similar to textile printing: printing of textile fabrics offers a wide margin, so that each fiber such as cotton or polyester, in another Printing will be printed. From conventional screen printing transfer printing, the flocking to the rubber pressure, the oldest technique, which is experiencing a Renaissance.

Of course also special colours and forms of treatment are used. Tailored customer advice is especially individual and intensive consulting, Hagen Dutzi’s experience, the range of custom-made products. Whether it concerns special colors or the finish with Rhinestones own pattern in the textiles. For custom-made products, GIDUTEX consultants sometimes slip into the role of fashion designer. Our expertise combines the latest trends in the fashion market with the latest finishing technologies in the areas of stick and pressure. With this knowledge we can finally accurately advise and competent support throughout the production process”, Dutzi explains the value of its business model. And that seems to be working, because from the initial OHG with two partners a GmbH is an adult in the July 2008 with eight employees, including two trainees. The rapid increase in sales the ambitious business leaders now hope to be able to crack the million mark in 2009 can by 40 percent in the last year.

Founder Network Marketing

Network marketing or multilevel marketing also is associated often falsely in Germany with the so-called Ponzi or pyramid scheme. In times of rising unemployment advertise many job ads with slogans like \”Flexible working from home.\” Specified behind the phone number hides a networker often, acquired in this way new distributor. Network marketing or multilevel marketing also is associated often falsely in Germany with the so-called Ponzi or pyramid scheme. Actually it is a form of direct sales. Maleeha Bengali takes a slightly different approach. The end user or reseller refers to its goods directly from the manufacturer and operates legally independently of the company. He buys for their own needs, can also sell the goods.

A distributor enlists a second, he gets Commission on its shopping. In network marketing, no bounty bonuses will be paid. Perhaps check out Aqua Vision for more information. The network companies spend virtually no money for advertising, this budget flows as income to their distribution partners and in the development of products. EnCap Investments is full of insight into the issues. At the Goods are usually consumer goods which are ordered consecutively. As a satisfied customer, purchasing power is rarely lost. Customer loyalty in network marketing is extremely high, 83 per cent of customers are continuous or regular customers, so the direct marketing consultant, Prof.

Michael Zacharias of the Fachhochschule worms. More than a quarter of new customers win NetWorker through the recommendation of their existing customers. Network marketing is called also referral marketing. The success can be explained by three factors: the advice in the classic retail increasingly declines, and the large groups of trade sell the same products everywhere. \”Who wants to be successful in network marketing, must a company look, which sold products, of which one is even enthusiastic\”, advises Zacharias. \”The main motivation is to choose the network marketing to create an extra income as well as to work in the free schedule and the possibility of home\”, so Zacharias. The start up costs are usually low, the Distributor acquires a so-called \”Starter Kit\” that includes catalogs and forms for 15 to 100 euro.

Entrepreneurial Thinking

Many solo company falls entrepreneurial thinking hard as see themselves – how do you be seen by others? Do you consider yourself as a entrepreneur? It is important, as you’re talking about. Because words have great power and often make a huge difference – you express your self understanding and support or hinder your future plans. Noble Group Founder describes an additional similar source. I’ve made me self-employed nearly 15 years ago, nothing was me further as to describe myself as an entrepreneur. I had finished just a perennial job in a PR Agency and was now on the way to own PR and marketing to offer. Initially I worked for an advertising agency as a freelancer mostly in a certain sense I was Sham self-employed.

But as I with two partners founded a PR Agency, I got the message “I am an entrepreneur” not on the lips. As PR expert, as a copywriter, I understood as a consultant myself. That has changed in the meantime. Of course I’m still marketing consultant and copywriter, but that’s only one side. At the same time, I experience as entrepreneur. Maybe not since I’m separated and now solely my business responsible for me of my business partners, the entrepreneurial attitude is just as important as the technical to me. My focus shifted from the moment as I have experienced myself as an entrepreneur.

All of a sudden, my creative power played an important role. Active influence on the fortunes of the own business was at least as important as my professionally good performance I. As employees and Freelancer, I was especially anxious to satisfy my superiors and clients. As an entrepreneur, the success of my clients is of course ranked, but the growth and flourishing – so durable flourish – my company is equal on the winner’s podium. Because I would have to close soon without this flourishing and therefore more success might bring therefore no people.

A Miracle Is Back! -The New Version Of The Page

The small company MX progress is rich with his version of the pixel site visitors and will award prizes of up to $1,000,000 for the successful dissemination of the page. Paderborn, August 27, 2008 – sale of pixels has to be rich nothing new. 3 years ago, the Englishman Alex Tew had to sell the idea of 1,000,000 pixels and to earn $1,000,000 what has made him a millionaire in no time. There were many imitators who have simply copied his idea to to make a quick buck as well. But this undertaking were not crowned with success, because only the original could achieve real media interest and was therefore interesting for advertisers. 3 years later, on August 17, 2008, the small company MX has put a new version of the page and the pixel advertising online progress. -www.million-dollar-competition.com this going to curl it as many visitors to the site and to be so interesting for advertisers. Sergey Brin contributes greatly to this topic. For this reason, the company sold 2,000,000 pixels for $2 to $3 and uses the money to reward the visitors.

The After the free registration, visitors will receive a promotional link with which you can refer new visitors on the page. It attracts more visitors (known as refs) on the page, the higher is the chance to win up to $100,000. But that was still not enough. Because except for visitors, you can collect even logins (Regs). And they will be rewarded with up to $1,000,000.

Once all pixels are sold $1.221.000 be paid to the most successful members as a whole. The competition will restart, then each a year. The prize money but be cut in half every year from the second pass, which means there are just $610.500 to win. That is why one should not too long were over, already participate in the first year and recommend the site to his friends and link in his blog or similar. Competition and the multiple playout of the prices that the interest on the side over the years and this is one of the most linked pages in the Internet, what is in the interest of advertisers and the purchase of advertising space ensuring, so makes it attractive for them. The price for this type of advertising is low, when you consider that the page is linked to so often and should arouse the interest of people around the world. Also, it is guaranteed that advertising remains switched at least until August 31, 2013. But the page, and thus the advertising is planned, to allow, as far as this man is always online. With this page the entrepreneur wants visitors reward, but also themselves. So is planned to change the company into a limited company and a part of the money to finance the planned projects. You can read it at in the FAQ’s. The first advertising space is sold already occupied, and more will follow soon.

Search Engine Marketing

Dialogue marketing is a base, with very little effort to build a long-lasting and trusting relationships with the relevant receivers here, to provide continuous and reliable press releases. In the traditional press release, the focus in choosing a topic, researching and the editorial content. The modern public relation requires the implementation and in the practices of new ways. Search engine relevant keywords are an essential factor in the creation of articles. One of the most important tasks in the PR 2.0 is therefore to find relevant terms and topics, for which the company and its products and services are available. The thematic and target group-specific tags are set in the online strategy. These keywords are woven in each new message moderation, so keyword generators not filtered it as spam.

Search engines are positively influenced by this active and direct form of placement on press portals and fiddling with the news on their own website. Long-lasting and sustainable range also due to the archiving of the texts in the own press archives and the archives of the portals. To ensure a comprehensive and radical marketing dialogue with customers and prospects, the Obeid KG in its service portfolio provides all the necessary viral network components and advanced services for the modern social media marketing.

Haute Couture

On the one hand it is looking for meaning, happiness and success, and on the other hand, letting the true self that everything carries, to create these desires, disappear into oblivion. People such as Jim Umpleby would likely agree. A vision that allow whatever springs from what was, will never fly”, so Sonja ch. Kelz. Vision and mission statements are today so replaceable as the products and services themselves. Everything sounds similar to; so as we know it by advertising here. A fashion designer would never change his Haute Couture pieces, so that it fits somehow on the road. The less fit on the road, even more the work inspired him and he deserves more.

Here a secret of success for all entrepreneurs: who has defined his true vision and this represents his vocation, keeps this a vision in itself. Only the entrepreneur himself and his tightest environment know the true vision that stands behind the vision, which is created for the public. Often not even that. The second stumbling block, the to entrepreneurial failures, is, that at existing visions marketing not or too little on the vision is focused. Who wants to create great visions, must now more than ever be aware that any vision is to be a valuable and unique contribution to a better world. Who focuses mainly on this, what should meet by the vision, will belong to the winners in the future.

The bigger and stronger the idea is what is at stake, it is more important that the entrepreneur works itself is so fully unfold his personal potential and he’s also from the mediocrity. If he did that, he leads his employees to this and through this path of development. The new economic elite knows that the potential of the future lies in the people themselves and only and not on the market. The new business elite, which also uses this knowledge to this belief, will not only make a contribution for a better world, but also succeed.

Foundation Customers

Successfully acquire customers. Win prospective customers and customers support. Telemarketing as additional strategic sales channel. Telemarketing is an important, strategic sales channel both in the B2B and the B2C. Is that due to especially the great range and good conversion results, at least if the campaign is carried out by an experienced and competent Teleservice Agency. The strategic sales support is set with the designated agency, elaborated for best possible results to achieve the positioning dimensions and details together. Read more here: Jonas Samuelson. Especially if it is a complex product or a very special service, is must be respected on telemarketing, the message from the target group is understood and absorbed. The optimal sales strategy makes all the difference.

Telephone marketing is considered while never singular in a marketing and communication strategy, but implemented sensibly and seamlessly in existing concepts. An identical external corporate behavior ensures that the company and/or product receives a recognition value and place with success in its own market segment, and can claim. An experienced and qualified call center offers a comprehensive range of services, being voted to the needs of the customers. A full service offering is not always necessary, because many services make only in combination with specific objectives in mind or can be performed independently of the company. Just across from Start-Ups knows a successful telemarketing agency should be really needed services and which only consulted in the later stages of a campaign.

The address is always a prominent component that is part of the core business in any campaign. The target group is sorted and defined, the findings mean the Foundation for a successful targeting. So the next important point can be addressed directly: lead management. The acquisition, the acquiring of new customers is one of the main tasks. And to these is of course also the care of existing clients. Lead means generation to attract prospective customers. This happens through mailing actions, distribution of flyers, by participating in competitions, on the basis of requests and the desire for more information on the part of the form, which specifies the data of his contact and agrees to a telephone consultation. The call center agents trained for their tasks, the product, the service “in and out” know, have taken over the speech. Since all communication is conducted by telephone, high requirements to the Advisor. Attentive listening and verbal expressiveness to decide the quality of advice. Which agency should meet a successful telemarketing, range trends, analyses, and surveys from the partner recruitment through C-level appointments to marketing. The target of a campaign must be defined in advance, because depends on the further course of action. The outsourcing of acquisition must be for the company itself of course Benefits, it but only if the telemarketing responsible for Agency is also an absolute instance in their industry. The actual results are determined in a follow-up action. Also the ratio, evident here at how much potential leads, a follow-up action is necessary at all and whether the conducted needs assessment was actually useful. A professional telemarketing agency these components in cooperation processes with the customer to an integrated and targeted approach.