Current polls show: the economic crisis has negative consequences for the image of the company. Using targeted employer branding on the Internet can be but effectively controlled against Munich, October 19, 2009 – global economic crisis, campaign discussions about wage dumping or minimum wages, as well as new cases of spying on employees have left significant traces: the traditionally good image of German companies has suffered least noticeably. This ensures sustainable human resources planning also headwinds at an existentially important for all companies issue namely. By using the innovative career portal laufbahner.de can positively positioned companies and present it as an attractive employer. A such image maintenance seems quite necessary.
A recent survey shows the Nuremberg based consultancy Wallace & Cie. Therefore, a job at a publicly traded company keep example only 20 per cent of all surveyed citizens for attractive. 72 percent see the prestige of family businesses generally damaged by the economic turmoil. And 54 percent believe that banks typically do not act responsibly. These figures show once again how much the economic crisis and the turbulence associated with it have harmed the reputation of the company”, says Harald Lenz who is responsible as head of Division at the Suddeutsche Zeitung for the recruitment portal laufbahner.de. Increasingly, that hinders an efficient, reliable, strategic-oriented personnel planning. That is all the more important in a difficult economic environment.
Because every company is only as good as its employees”so Lenz. To gain qualified personnel in the candidate market, companies would have to leave a path and break new ground. For other opinions and approaches, find out what Jim Umpleby has to say. Quantum leap in the search company opened for professionals so-called employer branding on the Internet as it is now possible to laufbahner.de, with optimal chances for a sustainable personnel policy. In the career portal, companies of any size can introduce potential candidates on specific profile pages extensively about their location or their salary and career spectrum, but also important soft skills such as work-life balance and family-friendly structures present. On our portal, each company has the opportunity to get a good standing in the candidate market regardless of its size. This is a crucial, if you want to recruit top people”, confirms Harald Lenz, Director of laufbahner.de. How important is a positive image, the current universe not last highlights top 100 of the most popular employers of in Germany. Despite the crisis in the automotive industry car makers include therefore continue the top addresses in the labour market. These companies despite the current negative industry trends from her reputation, to offer attractive jobs and prospects”, explains Harald Lenz. This also applies to the middle class. 64 percent on behalf of Weissman & CIE are convinced that the Employee satisfaction in medium-sized companies higher than at other companies. Professional employer branding on the Internet was a quantum leap, because it completely new dimensions provides HR departments, perfect fit finding talents and to bind to a company. Qualified employees are the most important asset of a company”, says Harald Lenz. Laufbahner.de: Laufbahner.de is a recruiting-Internet portal initiated by the Suddeutsche Zeitung GmbH. The career portal developed by Ray sono AG Munich went online in May 2009. An advanced matching technology, it differs significantly from traditional job boards on the Internet. With extremely exact recommendations, laufbahner.de without going through a recruitment agency provides direct contact between the registered companies and candidates. This involves not only concrete staffing, but enabling a long-term HR strategy on employer side and to the perspective of career and life planning the candidate.